Informational Writing Definition

Learn about the characteristics and importance of informational writing. Explore examples, case studies, and statistics in this comprehensive guide.


Informational writing is a type of non-fiction writing that provides factual information about a specific topic. It aims to educate readers on a particular subject by presenting accurate data, statistics, and examples.

Characteristics of Informational Writing

  • Objective: It focuses on presenting facts and information without expressing personal opinions.
  • Clarity: Informational writing is clear, concise, and easy to understand for the target audience.
  • Research-based: It is backed by research, data, and evidence to support the information presented.
  • Structured: It follows a logical structure with headings, subheadings, and bullet points to organize information.

Examples of Informational Writing

Some examples of informational writing include news articles, research papers, instructional manuals, and textbooks. These forms of writing aim to inform readers about a specific topic in a factual and objective manner.

Case Studies

Case studies are often used in informational writing to provide real-life examples and practical applications of the topic being discussed. They help readers understand how the information presented can be applied in various contexts.

Statistics in Informational Writing

Statistics play a crucial role in informational writing as they provide quantifiable data to support the information presented. Including relevant statistics can make the writing more persuasive and credible to the readers.


Informational writing is an essential form of writing that aims to educate readers on a specific topic by presenting accurate and objective information. By following the characteristics of informational writing and using examples, case studies, and statistics, writers can create engaging and informative content that resonates with the audience.

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