What is Nowruz?

Nowruz, the Persian New Year, is an ancient festival of renewal and rejuvenation celebrated by millions worldwide.


Nowruz, also known as the Persian New Year, is an ancient festival celebrated by millions of people around the world. It marks the beginning of spring and is a time of renewal and rejuvenation.


Nowruz has been celebrated for over 3,000 years and is deeply rooted in the traditions and culture of Iran and other countries in Central Asia, the Caucasus, and the Middle East. It is a time to cherish family, friends, and community.


Nowruz is a time of joy and festivity, with people coming together to celebrate with special customs and rituals. Some common traditions include:

  • Haft-Seen table: A table set with seven items that begin with the letter ‘S’, symbolizing spring and rebirth.
  • Chaharshanbe Suri: A fire-jumping ceremony on the eve of the last Wednesday before Nowruz to ward off evil spirits.
  • Visiting loved ones: People visit friends and family members, exchange gifts, and enjoy feasts together.


Nowruz is not just a time for celebration; it is a time for reflection, gratitude, and hope for the future. It is a time to let go of the past and embrace new beginnings, to forgive and forget, and to start anew.

Case Studies

In recent years, Nowruz has gained international recognition and has been celebrated in cities like New York, London, and Sydney. It has become a symbol of cultural diversity and unity, bringing people from different backgrounds together to celebrate a shared heritage.


According to UNESCO, Nowruz was inscribed on the Representative List of the Intangible Cultural Heritage of Humanity in 2009. It is celebrated by over 300 million people worldwide, making it one of the most widely observed cultural events in the world.

Nowruz is a time of joy, unity, and hope for the future. It is a celebration of life, nature, and the human spirit, bringing people together in a spirit of peace and harmony.

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