Introduction to Growler
When you hear the term “growler,” you might think of various meanings that span from the adorable kittens to the intriguing world of craft beer. In this article, we will dive deep into the most popular interpretation of the word—its significance in the craft beer industry. We will explore what a growler is, its history, various types, and how this beloved container has evolved in recent years.
Defining a Growler
A growler is typically a glass, ceramic, or plastic jug used to transport craft beer from a brewery or taproom to home consumption. The standard size is usually 64 ounces, although growlers can come in various sizes ranging from 32 oz to even larger 128 oz versions. The sealed container ensures that the beer retains its freshness, aroma, and flavor.
History of Growlers
The term “growler” is believed to have originated in the late 19th century in the United States. Back then, these containers were used to transport beer from local breweries to patrons’ homes. The name was supposedly coined due to the sound made by the carbonated beer as it sloshed around in the buckets when carried, which was reminiscent of a growl.
Initially made of metal or ceramic, the growlers of today are predominantly made from glass, as they allow consumers to see the beer while keeping it fresh with a sealed lid. The resurgence of craft breweries over the past couple of decades has also contributed to the popularity of growlers, as they allow customers to take home small batches of local brews.
Types of Growlers
- Glass Growlers: The most common type, these are often amber or clear glass designed to keep light out, protecting the beer from skunking.
- Ceramic Growlers: Usually more decorative, ceramic growlers provide excellent insulation and can keep beer cold longer but may have limited practical use in transport.
- Plastic Growlers: Lightweight and shatterproof, these are increasingly popular for outdoor activities but may not preserve the beer’s quality as effectively as glass.
- Stainless Steel Growlers: These durable growlers often come with double-wall insulation, keeping the beer cold for extended periods. They are also very durable and great for outdoor use.
The Modern Growler Experience
As craft beer continues to gain popularity, so does the use of growlers. Breweries around the world are embracing this trend, offering unique beers that can be bottled in growlers for customers to take home. In fact, according to the Brewers Association, craft beer sales in the US reached an estimated $22 billion in 2020, with growlers contributing a significant chunk of this revenue.
Many people are shifting towards using growlers as a sustainable and cost-effective way to enjoy their favorite beers at home. In addition, breweries often provide discounts for refills, incentivizing consumers to return and support local businesses.
Case Studies and Statistics
According to a survey conducted in 2022 among craft beer drinkers:
- Approximately 65% of respondents said they own at least one growler.
- 79% of craft breweries in the U.S. offer growler fills as part of their services.
- Consumers reported a preference for buying growlers over cans and bottles when purchasing specialty beers.
This shift towards growlers can also be seen in innovative breweries that carefully curate their offerings. One such case is the San Francisco-based brewery Cellarmaker Brewing Co., which offers a rotating selection of limited-edition beers specifically for growler fills, drawing in dedicated fans who want exclusive brews.
How to Properly Use a Growler
Using a growler effectively ensures that your craft beer maintains its quality. Here are some tips:
- Always fill the growler until it is full to minimize oxidation.
- Keep it cold, ideally in a cooler or refrigerator before consuming.
- Once opened, try to consume the beer within a few days to ensure freshness.
Furthermore, many breweries also sell branded or insulated growlers, which make for excellent gifts while promoting the brewery’s identity.
Conclusion
In summary, a growler serves as a bridge between the craft beer experience at a brewery and enjoying a fresh, local brew in the comfort of your own home. With its interesting history and increasing popularity in the craft beer market, it’s clear that this humble container is much more than just a jug. Next time you visit a brewery, consider grabbing a growler and taking home a taste of local craftsmanship.
