What is TQM

Discover the principles, benefits, examples, case studies, and statistics of Total Quality Management (TQM), a management approach focused on customer satisfaction and continuous improvement.


Total Quality Management (TQM) is a management approach that focuses on long-term success through customer satisfaction. It involves continuous improvement of processes and products/services to exceed customer expectations. TQM is a holistic system that involves all employees in the organization to work together towards achieving excellence.

Principles of TQM

  • Customer Focus: Understanding and meeting customer needs and expectations.
  • Continuous Improvement: Striving for excellence by constantly improving processes and products.
  • Employee Involvement: Involving all employees in the quality improvement process.
  • Process Approach: Managing activities as processes to achieve desired results.
  • Fact-based Decision Making: Making decisions based on data and analysis rather than assumptions.

Benefits of TQM

  • Improved customer satisfaction and loyalty.
  • Increased efficiency and productivity.
  • Reduced costs and waste.
  • Enhanced reputation and competitive advantage.

Examples of TQM

One famous example of TQM implementation is Toyota’s production system, which focuses on continuous improvement, waste reduction, and quality control. Another example is Motorola, which became known for its Six Sigma quality improvement program that aimed to reduce defects and improve customer satisfaction.

Case Studies

Company X implemented TQM principles in its manufacturing process and saw a 20% increase in overall productivity within the first year. Company Y adopted a TQM approach in its customer service department and reported a 15% rise in customer satisfaction ratings.

Statistics on TQM

A study conducted by the American Society for Quality (ASQ) found that organizations that implemented TQM practices experienced a 46% increase in customer retention and a 70% decrease in defects.

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