What is Jumbotron?

Discover the world of jumbotrons – large electronic screens used for displaying information to mass audiences. Learn about uses, examples, case studies, and statistics.


In the world of digital displays, the term ‘jumbotron’ has become increasingly popular. It refers to a large, typically electronic screen used to display information, advertisements, or announcements to a mass audience. In this article, we will delve into what a jumbotron is, its uses, examples, case studies, and statistics.

What is a Jumbotron?

A jumbotron is a large display screen, typically found in public venues such as stadiums, concert halls, and convention centers. They are often used to display live video feeds, advertisements, sponsorship messages, event schedules, and other relevant information to the audience. Jumbotrons can range in size from a few feet to several stories tall, providing a high-impact visual experience.

Uses of Jumbotrons

  • Live video feeds: Jumbotrons are commonly used to display live video feeds of sporting events, concerts, and other performances to enhance the viewing experience for the audience.
  • Advertisements: Companies often use jumbotrons to display advertisements and promotional messages to a large audience, increasing brand visibility and awareness.
  • Event schedules: Jumbotrons can display event schedules, speaker information, and other pertinent details to keep the audience informed and engaged.

Examples of Jumbotrons

One famous example of a jumbotron is the one located in Times Square, New York City. This massive screen displays advertisements, news updates, and other digital content to the millions of tourists and locals that pass through the area each day. Another example is the jumbotron at the Cowboys Stadium in Dallas, Texas, which is one of the largest high-definition screens in the world, providing an immersive viewing experience for football fans.

Case Studies

One interesting case study is the use of jumbotrons at music festivals. Organizers often use large screens to display live performances, artist information, and interactive content to enhance the overall festival experience for attendees. This has been shown to increase audience engagement and satisfaction, leading to higher ticket sales and positive reviews.


According to a study by Nielsen, advertisements displayed on jumbotrons are 43% more likely to be noticed by consumers compared to traditional billboards. This increased visibility can lead to higher brand recall and purchase intent, making jumbotrons a valuable advertising tool for companies.


In conclusion, jumbotrons are powerful tools for engaging audiences, displaying information, and promoting brands in public venues. With their large, high-definition screens and dynamic content capabilities, jumbotrons offer a unique way to capture the attention of a mass audience. As technology continues to evolve, we can expect to see even more innovative uses of jumbotrons in the future.

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