What is BOP

Learn about the Bottom of the Pyramid (BOP) market, a $5 trillion business opportunity. Discover successful examples, case studies, and statistics.


The concept of the Bottom of the Pyramid (BOP) refers to the poorest socio-economic group in the global population. It is a term used to describe the 4 billion people who live on less than $2.50 a day. This segment of the population represents a huge market opportunity for businesses looking to tap into these markets.

Why is BOP important?

The BOP market represents a significant business opportunity for companies. Despite their limited income, these consumers have spending power and purchasing needs that are often overlooked by traditional business models. By catering to the BOP market, companies can not only make a positive impact on society but also create new sources of revenue and growth.

Examples of BOP business models

There are several successful examples of companies that have developed innovative business models to cater to the BOP market. One such example is the Grameen Bank in Bangladesh, which provides microfinance services to low-income individuals. Another example is the Indian social enterprise SELCO, which provides affordable solar energy solutions to rural communities.

Case studies

  • Grameen Bank: Founded by Nobel laureate Muhammad Yunus in 1983, Grameen Bank has disbursed over $30 billion in loans to millions of poor women in Bangladesh.
  • SELCO: Founded in 1995, SELCO has provided solar energy solutions to over 500,000 households in India, improving their quality of life and reducing their energy costs.


According to the World Bank, the BOP market represents a $5 trillion market opportunity. By tapping into this market, businesses can not only drive economic growth but also make a positive impact on society.


The Bottom of the Pyramid market represents a significant business opportunity for companies looking to make a positive impact on society while driving revenue and growth. By developing innovative business models and products tailored to the needs of the BOP market, companies can create sustainable value for both their shareholders and society at large.

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