What Does Reswob Mean?

Discover the meaning of Reswob and its implications for modern society. Explore examples, case studies, and statistics revealing the resurgence of outdated ideas and technologies.


Have you ever heard the term ‘Reswob’ and wondered what it means? In this article, we will delve into the concept of Reswob and explore its significance in various contexts.

Definition of Reswob

Reswob is a term coined by futurist and author Alvin Toffler in his book ‘Future Shock’. It is the word ‘bowser’ spelled backward, symbolizing the phenomenon of reverse obsolescence. In simple terms, Reswob refers to the revival or resurgence of outdated technology, products, or ideas in a new context.

Examples of Reswob

  • Vinyl records making a comeback in the age of digital streaming
  • Polaroid cameras gaining popularity in the era of smartphone photography
  • Traditional farming methods being embraced in the face of industrial agriculture

Case Studies

One notable example of Reswob is the resurgence of vinyl records in the music industry. Despite the convenience of streaming services like Spotify and Apple Music, vinyl sales have been steadily increasing in recent years. According to the Recording Industry Association of America, vinyl sales accounted for $232 million in 2020, the highest since 1986.


Research conducted by Nielsen Music revealed that vinyl sales saw a 46% increase in 2020, with over 27 million units sold. This trend indicates a growing appreciation for physical media and the nostalgic charm of vinyl records among consumers.


Reswob offers a fascinating insight into how past technologies and practices can find relevance and appeal in the present day. As society continues to evolve at a rapid pace, the concept of Reswob reminds us that innovation does not always mean discarding the old but rather reimagining it for a new era.

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