What Does It Mean to be Verified on Instagram

Discover what it means to be verified on Instagram, how to apply for the coveted blue checkmark, and the benefits of having a verified account.


Getting verified on Instagram is a coveted status symbol that many users aspire to achieve. But what does it really mean to be verified on the popular social media platform? In this article, we will delve into the significance of the verification badge and what it takes to earn one.

Verification Badge

When you see a blue checkmark next to a user’s name on Instagram, it means they have been verified by the platform. This badge is a way for Instagram to authenticate the identity of public figures, celebrities, and brands, and distinguish them from imposters or fan accounts.


Having a verification badge on your profile adds credibility and authority, making your account more trustworthy and reputable. It also helps to differentiate your account from others with similar names or content, ensuring that your followers are engaging with the right person or brand.


  • Authenticity: Your account must represent a real person, brand, or entity.
  • Uniqueness: Your account must be unique and not impersonate others.
  • Public Interest: Your account must be of public interest and have a significant following.

Application Process

To request verification on Instagram, you need to go to your account settings, click on ‘Request Verification,’ and provide your username, full name, and a copy of your legal identification. Instagram will then review your request and notify you of their decision.


Being verified on Instagram comes with several benefits, including increased visibility, credibility, and trustworthiness. Verified accounts also have access to advanced features, such as insights and analytics, which can help them grow their following and engagement.

Case Studies

Many celebrities, influencers, and brands have successfully obtained verification on Instagram, further enhancing their status and influence on the platform. Examples include Selena Gomez, Nike, and Cristiano Ronaldo, who all have millions of followers and engage with their audience through verified accounts.


According to Instagram, only a small percentage of accounts are verified, with the majority being public figures, brands, and celebrities. This scarcity of verification badges makes them even more valuable and desirable to users seeking to build their online presence.


Being verified on Instagram is not just about having a blue checkmark next to your name—it signifies authenticity, credibility, and influence. By meeting the platform’s requirements and going through the verification process, you can elevate your account and establish yourself as a reputable figure on social media.

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