What Does Drip Mean

Learn about drip marketing, a strategy used by businesses to nurture leads and customers over time through automated messages. Discover the benefits, examples, case studies, and statistics of drip campaigns.

What is Drip?

Drip marketing is a strategy used by many businesses to gradually nurture leads and customers over time. It involves sending a series of automated messages to prospects in order to build trust, provide valuable information, and ultimately drive sales.

Benefits of Drip Marketing

  • Increased engagement with prospects
  • Improved customer retention
  • Personalized communication

Examples of Drip Campaigns

One popular example of drip marketing is a welcome email series. When a new subscriber signs up for a newsletter, they may receive a series of emails introducing them to the brand, providing helpful tips, and showcasing products or services.

Case Study

A clothing retailer implemented a drip campaign targeting customers who had abandoned their online shopping carts. By sending a series of reminder emails with special discounts, they were able to recover 20% of abandoned carts and increase sales by 10%.

Statistics on Drip Marketing

According to a study by Epsilon, 80% of marketers have reported an increase in sales as a result of implementing drip campaigns. Additionally, companies that excel at drip marketing generate 80% more sales at 33% lower cost.

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