What Does ASOS Stand For?

Discover the origins and evolution of ASOS, one of the leading online fashion retailers. What does ASOS stand for? Find out here!


ASOS is a popular online retailer that has taken the fashion world by storm. But what exactly does ASOS stand for? In this article, we’ll explore the origins of ASOS and the meaning behind its name.

History of ASOS

ASOS was founded in 2000 by Nick Robertson and Quentin Griffiths. The company started out as a website called ‘As Seen On Screen’ that sold clothing and accessories inspired by celebrities and their outfits. Over the years, ASOS has grown to become one of the largest online fashion retailers in the world, offering a wide range of brands and styles to suit every taste.

What Does ASOS Stand For?

The acronym ASOS originally stood for ‘As Seen On Screen,’ reflecting the company’s original focus on celebrity-inspired fashion. However, as the brand has evolved and expanded its offerings, ASOS has rebranded itself simply as ASOS, with no official meaning behind the letters.

ASOS’s Success

ASOS’s success can be attributed to its wide selection of trendy and affordable clothing, as well as its user-friendly website and mobile app. The company also has a strong social media presence, with over 10 million followers on Instagram alone. ASOS’s ability to stay ahead of fashion trends and cater to a diverse range of customers has made it a favorite among fashion-forward shoppers worldwide.

Case Study: ASOS and Sustainability

In recent years, ASOS has made a commitment to sustainability by launching initiatives such as the ASOS Responsible Edit, which features products made from sustainable materials. The company has also set ambitious goals to reduce its carbon footprint and waste production, showing its dedication to environmental responsibility.


While the original meaning of ASOS may have been ‘As Seen On Screen,’ the brand has since become much more than that. ASOS is now synonymous with trendy and affordable fashion that caters to a wide range of customers. With its commitment to sustainability and innovation, ASOS is sure to remain a top player in the online retail industry for years to come.

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