What Do You Mean by Management

Learn about the importance of management in achieving organizational goals and examples of successful management practices. Discover why effective management is essential for business success.


Management is a crucial concept in the business world that involves planning, organizing, leading, and controlling resources to achieve organizational goals. It is a dynamic process that requires effective communication, decision-making, and problem-solving skills.

Definition of Management

Management can be defined as the process of coordinating and overseeing the activities of an organization to achieve its objectives efficiently and effectively. It involves setting goals, allocating resources, and directing the efforts of individuals towards the accomplishment of those goals.

Functions of Management

  • Planning: Setting goals and determining the best course of action to achieve them.
  • Organizing: Allocating resources and designing a structure to carry out the plan.
  • Leading: Influencing and motivating employees to work towards the common goal.
  • Controlling: Monitoring progress and taking corrective actions when necessary.

Importance of Management

Effective management is essential for the success of any organization. It ensures that resources are utilized efficiently, goals are achieved, and employees are motivated to perform at their best. Without proper management, an organization may struggle to survive in a competitive business environment.

Examples of Management

One example of effective management is Apple Inc., under the leadership of Steve Jobs. Jobs’ visionary approach to product development and marketing strategies helped Apple become one of the most valuable companies in the world. Another example is Toyota Motor Corporation, known for its efficient production system and continuous improvement initiatives.

Case Studies

A classic case study in management is the turnaround of IBM under the leadership of Lou Gerstner in the 1990s. Gerstner implemented a series of strategic changes that transformed IBM from a struggling company to a profitable industry leader. Another case study is the management of Southwest Airlines, known for its successful business model based on low costs and high customer satisfaction.

Statistics on Management

According to a survey by the Harvard Business Review, 70% of organizations believe that effective management is critical to their success. Another study by Deloitte found that companies with strong leadership and management practices are more likely to outperform their competitors.


Management plays a vital role in the success of any organization. By understanding the principles of management and applying them effectively, businesses can achieve their goals, satisfy their customers, and stay ahead of the competition.

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