Understanding Demand Economics: Definition, Examples, and Case Studies

What is Demand Economics?

Demand economics is the study of how the quantity of goods or services consumers are willing and able to purchase at a given price and time.

Factors Influencing Demand

  • Price of the product
  • Income levels
  • Consumer preferences
  • Price of related goods

Example

For example, if the price of gas increases, consumers may be less likely to purchase gas guzzling automobiles, leading to a decrease in demand for those vehicles.

Case Study: iPhone Demand

When Apple releases a new iPhone model, the demand is often high due to consumers wanting the latest technology. This results in long lines at stores and pre-orders selling out quickly.

Statistics

According to a study by the University of Michigan, consumer confidence in the economy can significantly impact demand for products and services.

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