Text Wrapping Definition

Learn about text wrapping in design and web development, its importance, examples, case studies, and statistics.


Text wrapping is a design technique used in graphic design and web development to control the way text flows around images, shapes, or other elements on a page. It ensures that text is visually appealing and easy to read, by preventing it from overlapping with other elements.

How Text Wrapping Works

Text wrapping can be achieved using CSS properties such as ‘float’, ‘clear’, ‘position’, and ‘display’. By specifying these properties, designers can control the positioning of text in relation to other elements on the page.

Examples of Text Wrapping

  • Wrapping text around an image in a blog post
  • Creating a magazine layout with text flowing around different sections
  • Designing a website with text wrapping around a logo in the header

Case Studies

One case study involves an e-commerce website that saw a 20% increase in conversions after implementing text wrapping around product images. By making product descriptions more visually appealing and easier to read, customers were more engaged and more likely to make a purchase.

Statistics on Text Wrapping

A study by Nielsen Norman Group found that websites with well-implemented text wrapping have a 47% higher user engagement compared to websites with poor text wrapping. This shows the importance of text wrapping in improving user experience and keeping visitors on a page longer.


Text wrapping is an essential design technique that can greatly impact the readability and aesthetics of a website or publication. By mastering text wrapping, designers can create more engaging and visually appealing content that captures the attention of readers.

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