What is Zag?
Zag is a term often used in business and marketing to refer to a strategy that involves doing something different or unconventional in order to stand out from competitors. It is the opposite of the more common term ‘zig,’ which represents following the crowd or doing what others are doing.
Examples of Zag
One famous example of zagging is Apple’s ‘Think Different’ campaign. Instead of following the trend of highlighting product features, Apple focused on a message of creativity and individuality, which set them apart in the market.
- Creating unique and memorable experiences for customers
- Introducing disruptive products or services
- Challenging industry norms and conventions
Case Studies
A great example of a company that successfully zagged is Airbnb. Instead of competing directly with traditional hotels, Airbnb created a platform that allows people to rent out their homes to travelers, offering a unique and personalized experience that was not readily available before.
Another case study is Dollar Shave Club, which zagged by offering affordable razor subscriptions directly to consumers, disrupting the traditional razor market dominated by big brands like Gillette.
Statistics on Zag
According to a study by Nielsen, 59% of consumers prefer to buy new products from brands they are familiar with, showing the importance of standing out in a crowded market by zagging.
In another study by McKinsey, companies that zagged by innovating and differentiating their products saw a 25% increase in revenue compared to those who stuck to the status quo.
