Definition of Drip

Discover the power of drip marketing and how it can boost engagement, drive sales, and increase customer retention. Learn what drip marketing is and its benefits with real-world examples, case studies, and statistics.

What is Drip Marketing?

Drip marketing is a strategy that involves sending a series of pre-written messages to customers or prospects over time. These messages are typically automated and are sent out based on a predefined schedule or triggers.

How Does Drip Marketing Work?

Drip marketing works by nurturing leads or customers through a series of targeted messages. These messages are often personalized and designed to move the recipient further along the buyer’s journey.

Benefits of Drip Marketing

  • Increased engagement
  • Improved customer retention
  • Increased sales conversion rates
  • Reduced manual work

Real-World Examples

One popular example of drip marketing is welcome email series. When a new subscriber signs up for a newsletter, they may receive a series of emails introducing them to the brand, its products, and services.

Case Studies

A study by Demand Gen Report found that nurtured leads make 47% larger purchases than non-nurtured leads. This highlights the effectiveness of drip marketing in increasing sales and revenue.


According to Email Monday, marketers who use drip campaigns are able to achieve 18 times more revenue than those who don’t. This statistic underscores the importance of implementing a drip marketing strategy.

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