Define Jumbotron

Discover the power of Jumbotrons in engaging audiences and reaching consumers effectively. Learn about the history, features, examples, and statistics of Jumbotrons.

What is a Jumbotron?

A Jumbotron is a large-scale scoreboard typically found in sports arenas, concert venues, and public spaces. It displays live video feeds, advertisements, and other information to engage and entertain audiences.

History of Jumbotrons

Jumbotrons were first introduced in the early 1980s by Sony Corporation. The term ‘Jumbotron’ is actually a trademarked brand name for large-screen television displays.

Features of a Jumbotron

  • High-definition display
  • Live video feed capabilities
  • Interactive features
  • Advertising space

Examples of Jumbotrons

Some famous examples of Jumbotrons include the one at Times Square in New York City, the Dallas Cowboys’ AT&T Stadium Jumbotron, and the one at the Mercedes-Benz Superdome in New Orleans.

Case Studies

According to research from the Nielsen Company, ads displayed on Jumbotrons have a 47% higher recall rate than traditional print ads. This makes Jumbotrons a highly effective advertising medium for reaching large audiences.


A study conducted by the Outdoor Advertising Association of America found that 71% of people who notice an ad on a Jumbotron can recall the ad days later. This demonstrates the lasting impact of Jumbotron advertising.

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