Define Candour

Discover the meaning and importance of candour in communication. Learn how candour builds trust and fosters positive relationships in various scenarios.

What is Candour?

Candour is the quality of being open, honest, and sincere in one’s words and actions. It involves being transparent and forthright in communication, regardless of the circumstances.

Importance of Candour

Candour is essential in building trust, fostering relationships, and resolving conflicts. It allows for effective communication and promotes a culture of accountability and integrity.

Examples of Candour

  • A leader who admits their mistakes and seeks feedback from their team demonstrates candour.
  • An employee who provides honest feedback to their colleagues shows candour in their interactions.
  • A company that shares both good and bad news with its stakeholders practices candour in its communications.

Case Studies

In a study conducted by Harvard Business Review, companies that embraced candour in their organizational culture experienced higher employee engagement, lower turnover rates, and increased productivity.

Statistics on Candour

A survey by Edelman Trust Barometer found that 81% of employees believe that their leaders should be transparent about their organization’s challenges and weaknesses.


Candour is not just about being honest; it’s about being authentic and building trust. It is a valuable trait that can lead to better relationships, increased trust, and improved outcomes in both personal and professional settings.

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