What is a Boycott?
A boycott is a form of protest where individuals or groups avoid purchasing or using products, services, or engaging with organizations to express disapproval or bring attention to a cause. It is a collective effort to influence change through economic or social pressure.
Types of Boycotts
- Consumer boycotts
- Corporate boycotts
- Employee boycotts
- Product boycotts
Examples of Boycotts
One of the most famous boycotts in history is the Montgomery Bus Boycott led by Rosa Parks, which sparked the Civil Rights Movement. Other notable boycotts include the Nestle baby milk boycott and the current #DeleteFacebook movement.
Case Studies
In 2018, the #GrabYourWallet campaign targeted companies associated with the Trump administration. Many consumers boycotted these businesses, leading to financial losses and changes in corporate policies.
Statistics
According to a study by Nielsen, 66% of consumers globally are willing to pay more for sustainable brands. This indicates a growing trend of consumers using their purchasing power to support causes they believe in.
