What does Tareyton mean?

Tareyton in Community Dictionary

A classic premium filter smoke dating on late 1950s. Tareyton was a favorite brand in the 60's and 70's through its catchy (and grammatically incorrect) marketing and advertising line "Us Tareyton smokers prefer to combat than switch." Tareyton's filter is exclusive for the reason that one half is an activated charcoal filter in addition to other a traditional cotton filter. The brand name remains produced today by RJ Reynolds Tobacco. by Nell LerchReport definition
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