What does ...and then I ate the bowl mean?

...and then I ate the bowl in Community Dictionary

Used to simply take a currently impressive tale or anecdote and crank it up to 11. Appended to your end of said story as a method of creating it a lot more incredible. Based on one of the biggest Tim Horton's selection components of all-time, the Bread Bowl, and its particular connected advertisement campaign, which involved a bystander overhearing that Tim Horton's chili or soup had been so great, the orator consequently consumes the bowl it arrived in; the bystander definitely not knowing the dish it self ended up being made of loaves of bread. by Ian HaoReport definition
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