What is a Growler?
A growler is a reusable container, typically made of glass or stainless steel, used for transporting draft beer from a brewery or taproom to a consumer’s home. They are commonly available in various sizes, with the most popular being 64 ounces (1.89 liters) and 32 ounces (0.95 liters).
The History of Growlers
The term “growler” is believed to have originated in the late 19th century in the United States. It referred to a metal pail that was used to transport beer from local breweries. Back then, customers would fill these pails at the brewery and often carry them home, sometimes causing a ruckus as the beer sloshed around. The name supposedly comes from the growling sound the carbonated beer made as it moved around inside. As time went on, the concept evolved into today’s glass and stainless steel containers.
Why Use a Growler?
- Freshness: Growlers are filled directly from the tap, ensuring fresh beer that retains its flavor and carbonation.
- Variety: Beer enthusiasts often use growlers to sample different craft beers from local breweries without committing to a full case.
- Eco-Friendly: Reusable growlers help reduce waste generated by single-use containers, making them a sustainable choice for beer lovers.
How to Choose the Right Growler
When selecting a growler, consider the following factors:
- Material: Glass growlers are more traditional and allow consumers to see the beer, while stainless steel is more durable and can better preserve temperature.
- Size: Choose a size based on your consumption needs. A 64-ounce growler is usually perfect for gatherings, while a 32-ounce growler might be better for solo trips or smaller tastings.
- Sealing Mechanism: Look for a growler with a secure lid that prevents leaks and preserves carbonation. Some growlers come with flip-top lids, while others feature screw caps or swing-top designs.
Best Practices for Using a Growler
To ensure the best experience with your growler, it’s essential to follow these best practices:
- Cleanliness: Clean your growler thoroughly before and after each use. A simple wash with hot water and soap is usually sufficient, but some breweries recommend using a bottle brush.
- Storage: Store your growler in a cool, dark place to help retain the beer’s freshness. Avoid exposure to sunlight to prevent skunking.
- Serving: Pour your beer into a glass rather than drinking straight from the growler to preserve the beer’s aroma and carbonation.
Statistics on Growler Usage
The popularity of growlers has surged in recent years, particularly with the rise of craft brewing. Consider the following statistics:
- According to the Brewers Association, craft breweries in the U.S. produced nearly 24.8 million barrels of beer in 2020.
- Growler fills accounted for an estimated 15% of all draft beer sales in the United States, according to market research by the Beverage Marketing Corporation.
- In a survey conducted in 2021, over 60% of craft beer drinkers reported using a growler at least once a month to purchase beer from local breweries.
Case Studies of Growler Use in Breweries
Several breweries have embraced growlers as a core part of their business model:
- Dogfish Head Brewery: This Delaware-based brewery made growler fills a staple of their offerings, promoting a rotating selection of seasonal and experimental brews.
- Brewery Ommegang: Located in Cooperstown, New York, Brewery Ommegang offers seasonal growler specials, encouraging locals and tourists alike to take home their artisanal brews.
- Sierra Nevada Brewing Co: One of the biggest names in craft beer, Sierra Nevada has integrated growlers into their taproom experience, allowing customers to fill their growlers with hard-to-find seasonal offerings.
Conclusion
In summary, growlers represent a convenient and enjoyable way for beer lovers to take home fresh, high-quality brews from local breweries. With their historical roots, environmental benefits, and ease of use, it’s no wonder that growlers have become a staple in the craft beer community. Whether you’re a seasoned enthusiast or new to the world of craft beer, investing in a growler can enhance your beer-drinking experience.
