payola definition

  • noun:
    • Bribery of an influential person in exchange for the marketing of an item or service, such that of disc jockeys when it comes to marketing of records.
    • A bribe or many bribes given to an influential individual in exchange for a marketing of a product or solution: "I Actually Do not suggest to mean that many Wall Street analysts usually obtain payola for touting certain stocks” ( Burton G. Malkiel).
    • A bribe given in return for a favor, including one offered in exchange for the promotion of products or services (originally one fond of a disk jockey to try out an archive).
    • a bribe directed at a disc jockey to cause him to advertise a certain record

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