milline definition

  • noun:
    • A unit of advertising copy equal to one agate range one line large imprinted in one million copies of a publication.
    • The cost of a unit of advertising content.
    • a marketing measure; one agate range showing up in a single million copies of a publication.
    • a marketing measure; one agate line appearing in a single million copies of a publication

Related Sources

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  • Hypernym for "milline"
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