market research definition

  • noun:
    • The gathering and analysis of information with regards to customers' tastes for services and products.
    • The organized collection and assessment of data regarding customers' tastes for actual and potential services and products
    • research that collects and analyzes details about the moving of good or solutions from producer to customer

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    • "I always market research my books…"
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  • Hyponym for "market research"
  • Hypernym for "market research"
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