good will definition

  • adjective:
    • The custom of any trade or company; the inclination or interest of persons, old customers as well as others, to turn to an existing place of business; the advantage accruing from tendency or inclination.
  • noun:
    • See under Good.
    • the friendly hope that anything will succeed
    • (bookkeeping) an intangible asset respected in line with the advantage or reputation a small business has acquired (over and above its tangible assets)
    • a disposition to kindness and compassion

Related Sources

  • Sentence for "good will"
  • Quotes for "good will"
    • "Every good relationship, especially marriage, is…"
    • View More
  • Synonym for "good will"
  • Hypernym for "good will"
  • Urban Dictionary for "good will"
    • one factor of mankind that's without…
    • View More
78 votes

How would you define good will?

All the definitions on AZdictionary were written by people just like you. Now's your chance to add your own!