good will definition

  • adjective:
    • The custom of any trade or company; the inclination or interest of persons, old customers as well as others, to turn to an existing place of business; the advantage accruing from tendency or inclination.
  • noun:
    • See under Good.
    • the friendly hope that anything will succeed
    • (bookkeeping) an intangible asset respected in line with the advantage or reputation a small business has acquired (over and above its tangible assets)
    • a disposition to kindness and compassion

Related Sources

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