• Definition for "consumer research"
    • marketing analysis that yields information regarding the motives…
    • View More
  • Hypernym for "consumer research"

consumer research definition

  • noun:
    • marketing analysis that yields information regarding the motives and needs of various classes of customers
29 votes

How would you define consumer research?

All the definitions on AZdictionary were written by people just like you. Now's your chance to add your own!