ad captandum definition

  • adjective:
    • Attempting to win popular favor, or to take-in the general public.
  • others:
    • A phrase utilized adjectively sometimes of meretricious attempts to catch or win preferred favor.
    • for the true purpose of getting, like in the phrase ad captandum vulgus, to get the rabble: often used adjectively to claptrap or meretricious attempts to capture popular benefit or applause: because, ad captandum oratory.
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